4 Tips to Kick off Your Social Media Contest

So you want to run a contest on social media. The task isn’t as daunting as it seems, so kick it off with these 4 must-dos to achieve success.

Consider your objectives 

Who are you trying to get to enter your contest and what is the objective? Is your goal # of entries or is it awareness about a certain product/service? Establish KPIs from the get-go so you know why you’re running a contest.

Know your contest’s channel – channel: singular!

There’s no point creating awareness about a Twitter contest through a promoted Facebook post. Target your message to the appropriate channel and ensure the contest message feels native and authentic to your channel.

It’s also easier to run a contest on a single channel, from an entry collection process to general participation. Don’t dilute it by including more than one social channel. It you’re running a hashtag contest on Twitter, don’t also include a Pinterest entry mechanism. Determine the optimal place for participation (comment, UGC photo) and select your channel wisely.

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The Three Things Vogue’s 15 Coolest Neighbourhoods Can Teach Us About Creativity

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Vogue released its list of the world’s 15 coolest hoods – proudly, Toronto’s West Queen West is on there – and each area seems to have many things in common with the next: cafés, trendy bars, galleries, and a general artsy nature. Bustling districts like financial hubs or laid back suburban blocks do not make the cut. Why? Because it’s all about creativity. Freedom of expression, individuality, uniqueness and a rebellion against the mundane are all commonalities. By allowing creativity to dominate, once-misfit or forgotten pockets are earning their stripes. And it’s a lesson we all should learn.

Creativity isn’t always original. Fifteen global neighbourhoods that do not share a common postal code, let alone 1,000km radius, overlap with so many traits. Why? Expression is about originality, but the art of that expression is not rare at all. The risk-takers share a common drive with other risk-takers – to be a risk-taker. Creativity is more about taking risks. Don’t worry much about what others are doing, too.

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The One Crucial Practice To Thought Leadership Your Organization Can No Longer Ignore

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Successful organizations are teeming with talent; those whose perspectives and individualities are the reasons why there were hired in the first place. However, organizations are not devoting enough effort or attention to giving their employees the platform to express their thought leadership to the public and, in turn, the chance to even more positively reflect your business’s brand.

The Follow Through is a crucial piece to sustaining thought leadership in your organization. Allowing and encouraging your talented staff to reflect on their opinions or discuss recent experiences (at conferences, in boardrooms, at the water cooler) that have happened to them in business increases your platform of expertise. Not to mention highlighting the brilliant minds themselves and their introspection on news and trends.

Did you send Alice to a summit on technology and innovation? Habit-forming follow through behaviours such as producing an article or video blog post-experience are important to foster in your employees whose experiences yield thought provoking responses. And you’ll have proprietary useful content to share with your stakeholders.

Follow through by setting up a 360 degree practice that allows your talented staff to create their own retrospective pieces following any type of experience related to your business and sustain a successful thought leadership practice in your organization.

Updates From the Social Front

It’s the last day of March and we’ve made it through the three worst months of the year, in terms of weather, that is.  On the contrary, these past three months (yes, it’s been that long since I’ve written a post, sadly) have been chock full of exciting happenings.

For one, I started a new role and left my life in advertising to bitter-sweet results.  I love my new job and the path I’m on, yet it was hard to leave the family I’d been a part of at JWT.  C’est la vie!

My sister is planning a big trip to move to London and is leaving in one week, so the past few months have been full of prep, packing, visa applications and dinner discussions about life changes.

I’ve been helping various friends and new acquaintances with their social media and branding, which has me very excited.  I’ll definitely keep doing this as a passion project.

So that is it! I will write more now that spring is here and I have settled in to my new role.