ademoiselle

A new hilarious video series features actors reading real-life Yelp reviews in dramatic soliloquy performances and it’s going to go viral – big time.

The evolution of customer complaints has taken an exponential turn into the raw and unrated since social media was introduced.  Now, everything from a hair in your hotdog to cold food at a five start restaurant is broadcast live immediately.

These videos inject the fun back into a complaint.  Sure, we’re all entitled to our opinions, but the sheer ridiculousness of some of these reviews will get you howling.

Think of how a brand could use this.  This reminds me of the story of the movie theatre texter who decided to leave a long ranting voice mail message.  The theatre used this in their advertising, forever cementing the complainer’s role as a pain in the ass and the theatre’s own role as the intollerant hero – without using those words, of course.