ademoiselle

In January 2024 I was featured on MarketerMagazine.co for brand and marketing insights.

My contribution to the article:

Implement ‘Turkey Slicing’ Content Strategy

We learned about ‘Turkey Slicing’ content from Jason Miller and swear by this strategy. Your team produces one to four (or more, depending on your team’s capabilities) big pieces of content per quarter, and then you ‘slice’ them into monthly, weekly, and daily posts. Think of a podcast or leadership event turned into multiple infographics, a white paper, video snippets, photo posts, polls, and more. Put your team’s effort into creating stellar, well-researched, highly polished ‘Big Rocks’ and then maximize the content and reach of those pieces in smaller bites. Using paid media to boost select pieces that do well organically can also help bring in new audiences and improve reach. Consumers need a steady stream of content to take notice, and social media requires this as well. Keep up with the big content demands by turkey slicing and get your brand noticed.