I overheard my sister talking to our friend Jules about a Facebook post she’d just read.  She began reading it aloud, pausing at certain points and then completing the post, then following it with a ‘wow, isn’t that cool?’

I called from the kitchen of my apartment over to them in the next room.

‘Kate,’ I said, ‘do you know who wrote that?’

She didn’t answer.  I continued.

‘I mean, who wrote that, seriously.  Do you think I wrote it?’

She replied, slightly confused and taken aback.

‘I wrote that.  I manage that community on Facebook.’ Is all I said.

A Community Manager hopes for many things (likes, shares, comments, followers, retweets etc.) but none of that is as coveted after as creating a real story offline.  None of those other things are REAL.

Someone actually talking about something they read online, sharing the story verbally with a friend or…