I wrote this over a year ago but still find it relevant to Community Managers everywhere!
I overheard my sister talking to our friend Jules about a Facebook post she’d just read. She began reading it aloud, pausing at certain points and then completing the post, then following it with a ‘wow, isn’t that cool?’
I called from the kitchen of my apartment over to them in the next room.
‘Kate,’ I said, ‘do you know who wrote that?’
She didn’t answer. I continued.
‘I mean, who wrote that, seriously. Do you think I wrote it?’
She replied, slightly confused and taken aback.
‘I wrote that. I manage that community on Facebook.’ Is all I said.
A Community Manager hopes for many things (likes, shares, comments, followers, retweets etc.) but none of that is as coveted after as creating a real story offline. None of those other things are REAL.
Someone actually talking about something they read online, sharing the story verbally with a friend or…
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