Don’t duplicate your message on multiple social networks

I get this request a lot so I thought it fitting to talk about using multiple social media networks (that many feel are identical) in their brand strategy.  However identical (or fraternal) you find two or more networks, they indeed differ, and require unique and strategic thinking when approaching each. Too often I am asked…

4 Tips to Kick off Your Social Media Contest

So you want to run a contest on social media. The task isn’t as daunting as it seems, so kick it off with these 4 must-dos to achieve success. Consider your objectives  Who are you trying to get to enter your contest and what is the objective? Is your goal # of entries or is…

Where does awesome Community Management come from?

Originally posted on ademoiselle:
I overheard my sister talking to our friend Jules about a Facebook post she’d just read.  She began reading it aloud, pausing at certain points and then completing the post, then following it with a ‘wow, isn’t that cool?’ I called from the kitchen of my apartment over to them in…

Ademoiselle’s Highlights of the Week

Is it just me or is January flying by?  That’s a great thing – because, who likes January? Actually, it’s not such a bad month.  You normally get a thaw around southern Ontario, everyone is well-rested from their holidays, resolutions are in the mix so you’re starting to feel a little better about your food…

For My Entertainment: an Xbox One Review

My TV talks to me.  Well, it’s more like it texts me, actually.  I walk into the living room and up pops a message on the screen: ‘hi, Mel!’ complete with exclamation point. It’s not a space-aged invention (although it probably is something a boomer would consider very techy), it’s my Xbox One.