Don’t duplicate your message on multiple social networks

socialexample

I get this request a lot so I thought it fitting to talk about using multiple social media networks (that many feel are identical) in their brand strategy.  However identical (or fraternal) you find two or more networks, they indeed differ, and require unique and strategic thinking when approaching each.

Too often I am asked about supporting one initiative on Twitter and then doing the same type of support on Facebook.  While complementing your campaign on various social channels is important, mirroring them will only get you poorer results.

For instance, promoting a Twitter chat on Facebook isn’t going to get you more chat participants.  People go to Facebook to see photos of their friends and to find interesting pieces of content that they can engage with.  If Facebook drove people off of their platform, they’d never maintain their sustainable business model of capturing your hard-earned attention at an average of 20 minutes each session (globally).

There’s a reason Twitter is a more publicly accessible platform, with categorical sorting of information (hashtags), than Facebook is. It’s designed for it.  So what do marketers have to watch out for?

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4 Tips to Kick off Your Social Media Contest

So you want to run a contest on social media. The task isn’t as daunting as it seems, so kick it off with these 4 must-dos to achieve success.

Consider your objectives 

Who are you trying to get to enter your contest and what is the objective? Is your goal # of entries or is it awareness about a certain product/service? Establish KPIs from the get-go so you know why you’re running a contest.

Know your contest’s channel – channel: singular!

There’s no point creating awareness about a Twitter contest through a promoted Facebook post. Target your message to the appropriate channel and ensure the contest message feels native and authentic to your channel.

It’s also easier to run a contest on a single channel, from an entry collection process to general participation. Don’t dilute it by including more than one social channel. It you’re running a hashtag contest on Twitter, don’t also include a Pinterest entry mechanism. Determine the optimal place for participation (comment, UGC photo) and select your channel wisely.

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Where does awesome Community Management come from?

I wrote this over a year ago but still find it relevant to Community Managers everywhere!

ademoiselle

rollercoster-coverI overheard my sister talking to our friend Jules about a Facebook post she’d just read.  She began reading it aloud, pausing at certain points and then completing the post, then following it with a ‘wow, isn’t that cool?’

I called from the kitchen of my apartment over to them in the next room.

‘Kate,’ I said, ‘do you know who wrote that?’

She didn’t answer.  I continued.

‘I mean, who wrote that, seriously.  Do you think I wrote it?’

She replied, slightly confused and taken aback.

‘I wrote that.  I manage that community on Facebook.’ Is all I said.

A Community Manager hopes for many things (likes, shares, comments, followers, retweets etc.) but none of that is as coveted after as creating a real story offline.  None of those other things are REAL.

Someone actually talking about something they read online, sharing the story verbally with a friend or…

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Ademoiselle’s Highlights of the Week

Is it just me or is January flying by?  That’s a great thing – because, who likes January?

Actually, it’s not such a bad month.  You normally get a thaw around southern Ontario, everyone is well-rested from their holidays, resolutions are in the mix so you’re starting to feel a little better about your food consumption in December now that you’ve hit the gym once (or twice… okay, once).  And, you’re planning your vacations to escape winter.

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