Don’t duplicate your message on multiple social networks

I get this request a lot so I thought it fitting to talk about using multiple social media networks (that many feel are identical) in their brand strategy.  However identical (or fraternal) you find two or more networks, they indeed differ, and require unique and strategic thinking when approaching each. Too often I am asked…

4 Tips to Kick off Your Social Media Contest

So you want to run a contest on social media. The task isn’t as daunting as it seems, so kick it off with these 4 must-dos to achieve success. Consider your objectives  Who are you trying to get to enter your contest and what is the objective? Is your goal # of entries or is…

Canadian Boomers feeling pressure as they consider their money’s future

My article originally appeared on JWT’s Anxiety Index but I wanted to share it on my blog as well: As Canadian Boomers age, concern is building over the approximately $1 trillion that will be left behind in the country’s largest wealth transference in history. We’re seeing anxieties rise over this wealth transference, as well as…