Canadian Boomers feeling pressure as they consider their money’s future

My article originally appeared on JWT’s Anxiety Index but I wanted to share it on my blog as well: As Canadian Boomers age, concern is building over the approximately $1 trillion that will be left behind in the country’s largest wealth transference in history. We’re seeing anxieties rise over this wealth transference, as well as…

In-The-Middle-Of-An (Audio) Book

Phew, you made it through that title – a mouthful – and I am giving you a preview of what will be my first book review!  Albeit, it’s an audio book.  Also, I’m only halfway through, having barrelled through Malcolm Gladwell’s calm, clear voice which accompanied the long wasteland that is the 401 from Montreal to Toronto….

This is the best word to use on Twitter #AdBuzz

This is the best word to use on Twitter. Literally. ‘This’ is the best word to use on Twitter. This. It’s not a gimmick, it’s not a hashtag or a new-age term about a digital revolution or product.  By simply saying ‘this’ it will get people clicking. ‘This’ is better than ‘How-To’ or ‘The Top’…