Don’t duplicate your message on multiple social networks

I get this request a lot so I thought it fitting to talk about using multiple social media networks (that many feel are identical) in their brand strategy.  However identical (or fraternal) you find two or more networks, they indeed differ, and require unique and strategic thinking when approaching each. Too often I am asked…

Check These Four Things off your List Before You Email Anyone

I work with some people who get emails constantly.  They get so many emails that they need to spend their after-hours (their pre-9am and post-5pm) doing real work.  I can’t imagine how hard it would be to focus if that was me! There are a lot out of articles there that suggest people should only respond…